Website Copy | Help-Full Inc.

"What is Help-Full?"

Help-Full is a time exchange platform that helps senior citizens to stay independent and combat loneliness by giving and receiving help from members in their community.

Its website had to walk a tightrope of describing a complex business model while still speaking to the human desire to connect that lies at the core of the brand.

"How It Works"

It's no surprise then that beta testing identified the site's "How It Works" section as the most challenging to streamline.

Distilling Help-Full's service into three steps provides an easy to understand overview of the time exchange economy.

Underneath, depicting Help-Full users engaged in a reciprocal loop of giving and receiving help further illustrates the site's functionality while emphasizing the brand’s value proposition of connection, community and independence.

Last but not least...

Market research identified "safety" as the overwhelmingly top priority among prospective Help-Full users. For this reason, the platform's safety measures make up the site's final section before the Call-To-Action.

This ensures that safety and trust are at the top of users' minds when they choose to venture further down the funnel.

See the full site here.